| Professional Search Engine Optimization with ASP.NET: A Developer's Guide to SEO (Wrox Professional Guides) |  | Authors: Cristian Darie, Jaimie Sirovich
Publisher: John Wiley & Sons
Category: Book
List Price: £26.99
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Rating:  2 reviews
Sales Rank: 291,438
Media: Paperback
Edition: Pap/Pas
Pages: 410
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9 x 7.4 x 0.9
ISBN: 0470131470
Dewey Decimal Number: 005.276
EAN: 9780470131473
ASIN: 0470131470
Publication Date: September 4, 2007
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
 Nothing else quite like it on the market that I've seen March 17, 2010
Mr. J. D. Peach (London, UK)
This is the sister book of Professional Search Engine Optimization with PHP: A Developer's Guide to SEO and the same topics are generally covered in both books. The main difference is obviously in the code examples and the fact that the ASP.NET environment differs considerably from the PHP or LAMP setup. There are a few other subtle differences, including things specific to ASP.NET like ViewState.
It's difficult not to rate this book. There really is nothing else like it on the market that I've seen. Although it's intended for web developers looking to incorporate SEO best practices into their work, I've found it to be extremely useful as an SEO professional. It's helped me in being able to better articulate recommendations to developers and guide them through specific implementations, greatly reducing any room for error.
The book guides you right through from setting up your test server environment or "SEO Playground" to implementing a wide range of technical SEO strategies aimed mostly at improving crawling and indexing (although there's also some pretty cool stuff in there about setting up feeds and more). You also get a lot of SEO 101 in chapter 2, which is a great introduction for the search-conscious developer.
You don't have to be an expert developer to understand this book, although you should have a strong general understanding of how web pages and sites are built and of different web technologies. That said, if you do have a strong understanding of web programming, you will find this book much easier to follow. The chapter on URL rewrites is probably the most testing in that regard but also the most rewarding.
The code examples are great (I've not come across any bugs yet), allowing you to test and experiment with various different SEO implementations, from URL rewrites to IP delivery. These detailed, under-the-hood instructions help SEOs to understand what developers actually have to do with some of the typical recommendations we provide. This can be very helpful in understanding why recommendations may get pushed back and in providing workarounds/alternatives (or arguments) if they do.
If this book has a flaw, it's that it's very much geared up towards SEO best practice for building a new websites. Of course, we all know that retro-fitted SEO presents its own problems and typical CMS issues/workarounds are not covered in this book for instance. There is also nothing in there around domain/sub-domain setup and configuration, which I thought would have been nice to include.
Despite a few flaws, this book is well worth having, particularly as a reference. The code is all given away for free online but the book does a great job of explaining it all and the language used to do so is excellent. It's frustrating to just read through each chapter as you will want to get stuck into the practical examples to gain a better understanding of each topic. I would therefore suggest prioritising and focussing on a chapter at a time, working through all code examples to gain a deep understanding. Alternatively, use the book as a handy reference but don't expect to get everything out of it overnight - there's more to this book than meets the eye!
 Focus on the technical side, but sometimes verbose August 18, 2009
P. Wendorff (Manchester, UK)
I'm an ASP.NET programmer with 15 yrs professional experience in software engineering and bought this book to learn the specifics of ASP.NET SEO. This book is OK (3 out of 5 stars), but clearly a mixed bag.
PROS: This book goes into the technical details of how some aspects of SEO can actually be implemented with ASP.NET. This kind of information is naturally absent in the more generic books by authors such as David Viney or Jennifer Grappone. However, this book does cover the generic stuff as well, even in a well-written and concise manner.
CONS: I didn't like two things about this book. First, many of the practical examples are rather programming exercises than SEO specific exercises. For example, the Fortune Cookies section (pp. 260) is just a programming exercise stretched out on 5 pages. My impression was that the authors got carried away or had to fill the pages somehow. But material of that sort is in my view useless, and it would have been better to provide a URL on the Internet as an example. Second, the authors present a lot of technical measures that may contribute to better search engine ranking, but they fail to provide evidence that the effect is worthwhile. They virtually don't report any practical experience of positive effects. There is little point in wild programming exercises that cost a lot of money but don't contribute to the bottom line.
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