| This is Social Media: Tweet, Blog, Link and Post Your Way to Business Success | 
| Author: Guy Clapperton
Publisher: Capstone
Category: Book
List Price: £12.99
Buy New: £6.93
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Rating:  42 reviews
Sales Rank: 20,221
Media: Paperback
Pages: 210
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.2 x 6.6 x 0.5
ISBN: 1906465703
Dewey Decimal Number: 658.872
EAN: 9781906465704
ASIN: 1906465703
Publication Date: October 27, 2009
Availability: Usually dispatched within 1-2 business days
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| Features:
| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
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Product Description
Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This title shows you how. It discusses how to use the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, and Blogs.
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| Customer Reviews:
Showing reviews 1-5 of 42
 Very helpful primer March 4, 2010
Supertzar
6 out of 6 found this review helpful
I really enjoyed reading this book. It's very well written and laid out, manages to cover the subject in enough detail for someone like me, interested in incorporating social media into their business model, and it avoids being patronising or resorting to jargon.
The book isn't an exhaustive guide to each site or network covered - and hooray for that frankly. The last thing I wanted to read was an 800 page treatise on Facebook and Twitter - for one thing, the landscape changes too rapidly to warrant this, and since the book is intended primarily for business use, any more detail would have made it an onerous chore to plough through. I learnt all I need to know about Twitter, the different blog templates, ecademy and others and feel far less daunted at some of the possibilities. Clapperton is careful to avoid evangelising about new media avenues and throughout the book points out that the business needs will dictate whether any of the social media can help.
A very good summary then. It gave me all I needed to understand which social media would be relevant to my business, how to go about incorporating them into my business and that's exactly what I was looking for.
Impressive insights into social networking November 9, 2009
Ms. Rl Heptonstall (Glasgow, UK)
9 out of 10 found this review helpful
I thoroughly enjoyed reading 'This is social media' by Guy clapperton. It's easy to get into, digest and apply, which means that you can start tinkering about with social media as soon as you start using the book - I say 'using' because it really should be read near a PC. It also acts as a sort of directory, so you can look up the bits you want to return to as and when they become applicable.
Guy takes quite a back to basics approach, carefully explaining the background behind social media and then gradually introducing each area. If you're a social media whizz then this book probably isn't for you, but if you're either completely alien to, or still to use the full social media mix, then it could definitely offer value for your business.
One aspect that really impressed me is that Guy doesn't try to convince his readers that all types of social media are relevant to every business. On the contrary, he encourages you to think about your own aims and objectives before starting with any of them - so you're far less likely to waste your time. There's also a good understanding of the cost of social media to your business, in terms of time, which again makes the book extremely practical.
Overall, thoroughly enjoyed it and hope to start seeing some results soon!
Simple but Effective March 22, 2010
Wendy Jones (Southampton, England)
1 out of 1 found this review helpful
When this arrived I thought it looked a bit simple but this was surprisingly deceptive. I found it to be clear, setting out the reasons for using Twitter and other such social networking to develop your business. I like the examples which are given and found myself immersed in the stories. I work in education and feel that many of the examples are treansferrable. In fact I have found myself using twitter more effectively since reading this book. I would recommend this book to anyone wishing to develop their skills in this area and utilise these tools to grow their business.
If you buy only 1 book on social media - make it this one March 19, 2010
Doug (York, England)
1 out of 1 found this review helpful
If you are looking for a book that gives a very clear introduction on how organisations are using social media to build their business then look no further.
It is very well written, clear, concise and inspiring.
If however you are looking for a book that has in depth insights into social media then this is not the one to go for as it is an introductory text on the subject.
That said I am a raving fan of this book, it is excellent.
really good read March 13, 2010
G. Cook (Essex england)
1 out of 1 found this review helpful
I loved this simple to read interesting book. Even if you are not looking to improve your business success it is full of interesting facts. In the credit problems of today we all need and hand, and i for one will be constantly referring to this book for information and help.
Showing reviews 1-5 of 42
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